Writing for the web

1. Write concisely.
2. Compose headlines that will mean something to everyone.
3. Use active voice.
4. Break up gray matter.
5. Link, link, and link again. But make sure your readers know where they’re going.
6. Attribute. A lot of these tips were paraphrased from an article by Robert Niles, the editor of the Annenberg School of Communication’s Online Journalism Review.
7. Spell check, apply punctuation and style consistently.